Franchises offer aspiring business owners the chance to operate a successful business by purchasing the rights to use an existing brand name, logo, reputation and business model. In return, the parent company provides marketing support, training, supplies and other resources to help the franchisee launch their business and succeed. But whether or not a franchise is right for you depends on several factors, including your business plans, financial capacity and willingness to follow the rules of the franchise system you join.
First, research the franchises in your area to find out which ones are already operating and how well they perform. Then decide if you have enough money to invest in one of them. Having sufficient funds is essential to make your franchise a success, as the failure rate for new businesses is high—only two-thirds of all new businesses survive more than five years.
Once you’ve selected a franchise, write a business plan that outlines your goals and strategies for the business. 프랜차이즈순위 This document will help you secure financing from lenders and investors, who will want to see that you have a clear plan for how your business will thrive and become profitable. Your business plan should include a market analysis, a management plan and a cost breakdown of your startup costs.
In addition to the franchise fee, you’ll also need to pay for your business location and any equipment and inventory needed to get started. Some franchisors also require that you have a working capital reserve to cover operating expenses until your business becomes profitable.
As you prepare to open your business, attend training sessions with your franchisor to learn the ins and outs of the products or services your franchise will sell. This will teach you how to use the business’s systems, marketing strategy and other business basics. It’s also a good time to get to know your fellow franchisees and share experiences with them.소자본창업
One downside to franchises is that you’re required to follow the rules and regulations set by your parent company. For example, some franchises only allow you to advertise on certain sites and limit how often you can change your advertising campaigns. Some also have restrictions on how you handle customer complaints and disputes. And if your parent company is facing a public crisis, such as when Chick-fil-A was embroiled in a controversy over its CEO’s comments on same-sex marriage or when Subway had to pull celebrity pitchman Jared Fogle over child pornography charges, the effects of this can spread quickly to your franchises.
If you’re not comfortable with these limitations, you may want to avoid opening a franchise. Instead, you could try to establish your own unique business idea from scratch. But be prepared for more work, as you’ll have to build a strong foundation from the ground up, and it might take longer for your business to become profitable. Moreover, it might be more difficult to attract investors and get your business off the ground.